Get to know us

The theory behind coherence

We approach information technology, social science, and evolution from a unified perspective

coherence.software design for the decentralized economy and society

Coherence is the flip side of chaos. Coherence is how homogenous and unified a system is. The degree by which one system works with another can be described as resonance.

Today's world is puzzling and chaotic, as information technologists and social scientists we approach inter-related complex systems as a whole. Knowing how much “coherence” is in your system and how much “resonance” there is between your systems gives you an indication of your network’s or agency’s stability and efficiency.

We strive for resonance. Resonance describes how two or more systems are vibrating together to be part of a greater whole. In music, tempo and rhythm establish the pulse that unites the various musicians into a coherent whole.

At the people-level, coherence and resonance can be improved through fostering a culture of collaboration, defining clear roles and responsibilities, and allowing members to learn and grow.

Integral Approach
What is Integral? The dictionary definition is: Essential or necessary for completeness; Possessing everything essential; entire. Very often what blocks a client from succeeding is a particular belief about the world that he/she takes as fact or unchangeable.
Open Source
The open-source model is a decentralized software-development model that encourages open collaboration. A main principle of open-source software development is peer production, with products such as source code, blueprints, and documentation freely available to the public. 
Social Good
Our organization is committed to ethical projects that benefit the largest number of people in the largest possible way, such as clean air, clean water, healthcare, and literacy.

Ted Schulman


Founder, Creative Director

Ted Schulman, technology and culture strategist, is recognized as a visionary blockchain expert working with advanced technologies across all platforms and user interactions. Ted’s career spans advertising, financial services, technology innovation, and a commitment to social evolutionary projects.

Ted brings credibility that is informed by deep experience with major engagements. His diverse background as a creative director, information architect, and cultural anthropologist offers a strong foundation for his collaborations at the intersection of social and technological evolution.

Ted has worked for clients including 360i, AIG, AT&T, Association of International Seafood Professionals, BBDO, DC Comics, Disney, Ellis Island Immigration Museum, Fireman's Fund, Ford, General Electric, Grey, Hanna-Barbera, IBM, Lazard Frères, Lehman Brothers, Lucent, MasterCard, McCann, Merrill Lynch, MONY, NYMEX, Ogilvy, Rockefeller Group, Salomon Brothers, Sony, and Visa.

  • ellis
  • seafood
  • aig
  • dc
  • att
  • guinness
  • jerseycity
  • atmosphere
  • oglvy
  • firemans
  • zimmer
  • sony
  • mastercard
  • venture
  • tbwa
  • disney
  • ibm
  • nymex
  • rip
  • pfizer
  • ralphlauren
  • i360
  • manup
  • sprint
  • visa
  • express
  • hanna
  • citytech
  • lazard
  • mony
  • ghcc
  • rockerfeller
  • merril
  • ford
  • trialacad
  • ge
  • lucent
  • grey
  • usia
  • mccann

People

Who we are
  • Core Collaboration

    Core Collaboration

    COMMUNITY OF PRACTICE

    We've worked together for many years sharing talents and learning together to create a base for a dynamic Community of Practice (CoP). We are informed by a holistic interdisplinary and integral approach to collaborative culture. We’ve already disrupted the market, now emerging technology offers the opportunity to transform it.

    We question the status quo and verify results. We share openly and are committed to new forms of collaboration. We believe our best advantage is our community of remarkable, innovative people.

    We strategize with and lead agile high performance teams.



  • Edward T Hall III (Ted)

    Edward T Hall III (Ted)

    CULTURAL AND SUSTAINABLE STRATEGY

    Edward T Hall III (Ted) is an applied social scientist in environmental economics and social cognition working on new economies, self governing resource systems, open source technology, regenerative agriculture and education. His research brought him to the Center for Research on Environmental Decisions at Columbia University's Earth Institute. Prior, Ted initiated the Climate Committee of Bard College, making it carbon neutral campus and leading the development of a student lead approach which helped shape Bard’s Masters in Environmental Policy and the first ever Sustainable MBA program in America.

    He is a speaker at NYC’s first TEDx event, TEDxGotham. He is a founder of Occupy Wall Street, a recognized honorer of First Nation’s Treaty rights, and a founder of Victory Farm and Seedball teaching a K – 12 curriculum on “global cooling agriculture” in public schools through the only National Nature Conservancy Grant given to an independent educator in NYC.

  • Barbara DaCosta

    Barbara DaCosta

    PROGRAM AND PROJECT MANAGEMENT

    Barbara DaCosta has over two decades of program/project management experience in business and IT transformations. Her experience is diverse, ranging from global big banks (including JP Morgan, Barclays, BNP Paribas, BNY Mellon, Credit Suisse) to New York City government, in delivering robust enterprise-wide infrastructure, risk management and regulatory compliance solutions. Barbara also helps entrepreneurs and minority women owned business enterprises to develop and grow strategically. She is an active volunteer in civic/community transformations, and provides project management training, mentoring and coaching to professionals and business leaders.

    Barbara holds a master’s degree in Public Administration from CUNY/Bernard Baruch College, a bachelor’s degree in Information Systems Management from CUNY/York College, and certificate in Nonprofit Leadership from Fordham University. In addition, she holds a project management professional (PMP) from the Project Management Institute, and a certified scrum master (CSM) from the Scrum Alliance.

  • Joel Stevens

    Joel Stevens

    TECHNICAL DIRECTION, SECURITY

    Joel Stevens has worked for top-tier naming and branding agencies. Joel understands the thought and branding intent that goes into a website during the planning stages. Working side-by-side with the designers of those agencies has given him an eye for detail which could be project critical.

    Joel also brings with him experience learned while working at Hearst Corporation's Digital Media department for both their editorial and advertorial website properties.

  • David Solomonoff

    David Solomonoff

    BROADBAND, MESH NETWORKS, IoT TECHNOLOGIES

    David Solomonoff has founded Zoetic Networks LLC to develop open technologies for positive social impact, after serving for six years as President of New York Chapter of Internet Society.

    Current projects include: Embedding ethical behavior into political systems and networked infrastructure via smart contracts using Ethereum and the Goodnik Code of Conduct. Providing wireless mesh Internet access to underserved rural areas.

  • Everett Hoag

    Everett Hoag

    DESIGN, COMMUNICATIONS, EDUCATION, EVENTS

    Everett Hoag delivers stellar experiences integrating and leveraging design-thinking with latest technology across all digital, physical, social and mobile platforms. Strengths include strategic planning; outstanding analytical, problem-solving and team-building skills; project management, experiential marketing, educational program design and development (NY University, Brown, RISD, Emerson), and community engagement.

    Hoag's events and campaigns (Chrysler, Disney, Japan Railways, KFC, Union Carbide, WB Mason) have been featured on the Style Network, Extra, Entertainment Tonight, Bravo, and CNN; on the cover of Time and Newsweek, in such periodicals as Crain's, Forbes, Glamour, Horizon, Town and Country, and Vanity Fair; in trade journals (Adweek, Crain's, Special Events, WWW); in scores of newspapers (London Times, Tokyo Times, Boston Herald, Boston Globe, NY Times).

  • Harvey Newman

    Harvey Newman

    RELATIONSHIP MANAGEMENT AND RESOLUTION

    Harvey Newman is a member of the New York City Association for Conflict Resolution and facilitates "Practicing Consciousness for the Rest of Your Life" for Dorot's University Without Walls. We have found that there are times in many complex projects where expert conflict mediation and reflection can enhance a project's success. Harvey founded the not-for-profit Circle of Life-Mastery in 2005.

    Harvey is an ordained Interfaith minister and co-founded the Association of Interfaith ministers. He now prefers to be called an Open Faith minister. In 2004, Harvey became the chairperson of A World Alliance of Interfaith Clergy serving until 2008 when he enabled them to have their first conference of Interfaith clergy. In 2008, he became an active member of the United Nations NGO Committee for Spirituality, Values, and Global Concerns and began meditating in the Dag Hammersjold Meditation Center in the United Nations where he met Ted Schulman.

Our Story

We are a Networked Innovation Agency offering access to leading providers of technology, engineering, and distributed ledger (blockchain) services for the Internet of Things economy. Strategically positioned between advertising agencies and technology networks we offer a unified approach creating a greater return on investment and value for our clients.

What we do

Our creative development framework combines cross-cultural communications, community resilience, and integral social sciences. In a globally networked economy, we understand that culture is central to a brand. Technology is driving one of the most transformative eras in history, without a map it's hard to make predictions, especially about the future.


Areas of Practice - A framework for open emergence

Solutions

Without a doubt, the world is changing more rapidly than ever. Having an aligned Culture Change and IoT strategy is becoming increasingly important as new landscapes emerge. The disruptive quality of blockchain, peer-to-peer networking, and open source software is just beginning to be felt. Already new business structures called Distributed Autonomous Organizations based on blockchain-contract systems are raising millions of dollars and gaining the interest of international business and financial sectors. In manufacturing, 3D printing has opened the door for a shift from a consumer-based to a maker-based society.

Our integrally-designed framework is evolving to offer a structural approach for integrating technology across cultural, social, economic, and environmental factors.


Education

Continuing education systems. Collaborative and gameified mindful learning.

Finance

"Internet of Money"  Distributed ledger and smart contract, strategy and implementation.

Community

Online and "real world" Communities of Practice and local resilient communities.

Environment

"Internet of Things" Triple bottom line approach. Purpose Driven Ledger, Trim Tab Guidance.

Services

Our full-cycle development process is founded on the understanding that as information technologists we are working with one single common element across technology, creativity, and innovation. INFORMATION.

We then ask a profound question to serve as the springboard to inform all aspects of the project. How does The Beautiful, The Good, and The True relate to what we are doing? This question then takes us on a journey through a cross-cultural comprehensive Integral map.

Through this approach, we develop an information architecture based on Art, Morals, and Science. Opening a broad perspective for the project discovery process which includes all dimensions of usability, how the project relates to the: I, We, and It (Truth).

Vision

We incubate innovation, your brand, your products, and service cycles to help realize your potential as a sustainable venture.

Project Management

Our agile holistic method creates the foundation to optimize and clarify business goals and success criteria.

Creative Direction

A transmedia creative approach. Integral brainstorming process with intent and purpose.

Marketing

We understand that every point of interaction with your audience should be a positive experience.

The Value of Open Source

Is Freedom

Over 78% of businesses are now operating on open source software.

More than 50% of businesses state that they find the open source option more secure than proprietary software. The reason? Everyone is looking at the source code and using it, and what everyone uses, everyone is interested in safeguarding.

88% of businesses say that they will deploy open source sometime in the next three years. Open source has gone mainstream, Microsoft and Google are currently the largest contributors to open source projects. Given the current trend, enterprises today who haven’t embraced open source software yet will have to quickly play catchup.


Open Integration and Innovation

The central idea behind open innovation is that, in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions (i.e. patents) from other companies. In addition, internal inventions not being used in a firm's business should be taken outside the company (e.g. through licensing, joint ventures or spin-offs).

The open innovation paradigm can be interpreted as going beyond simply using sources of innovation such as customers, rival companies, and academic institutions, and can be as much a change in the use, management, and employment of intellectual property as it is in the technical and research driven generation of intellectual property. In this sense, it is understood as the systematic encouragement and exploration of a wide range of internal and external sources for innovative opportunities, the integration of this exploration with firm capabilities and resources, and the exploitation of these opportunities through multiple channels.

Let's talk coherence, resonance,
culture, innovation, and
your business goals. 

You may not know us yet, but if you are interested in how current and emerging technology is transforming the world you probably would benefit from a discussion with us. 

We work with an amazing network of people from around the world who are helping to invent the future. We could also introduce you to some of them.

Contact

coherence.software LLC
New York | Brussels
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+1 212.217.9669

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+1 212.217.9669